The early morning sun shined down on old Roman city in the central Italian province of Le Marche as patrons descended on the weekly market in the Piazza Papa Niccoló IV to buy the fresh produce, meats and cheese. As usual a line of customers waited patiently at the La Rovere truck.
To an American tourist driving through the winding mountain roads in this small Italian town, the horses grazing and galloping along the valley slopes are icons of beauty - or future champions on a track. To local rancher Davide Travagliati, they are images of meals. And that’s what these horses soon will be.
For 40 years the Girolomoni Cooperativa has been producing all-organic products consisting of rice, cereals, flour, couscous, fruit purees, extra-virgin olive oil, and balsamic vinegar. Oltre il biologico, “beyond organic,” is the foundation for the company: organic farming isn’t just a process, but a way of life.